Viral UFO marketing
Wednesday, June 4, 2008
Bryan Bonner's mock video used DIY digital effects and a store-bought costume to show how easy it would be for Stan Romanek to fake his evidence of alien life. The fake, pictured at left, was released the day before a news conference when an actual still from Romanek's footage was released (right), though bloggers have picked up the Bonner footage as the "real" thing. (Stills via the Rocky Mountain Paranormal Research Society and the Rocky Mountain News)
If real life were anything like a sci-fi movie, Stan Romanek might just hold the future of mankind in his hands. Judging from his own (now very public) accounts, Romanek has had a staggering amount of contact with extraterrestrials. He has photographed a so-called flying orb emblazoned with what appears to be a face. He has met aliens in person, and drawn sketches of their vast eyes and swollen craniums. And late last week, Romanek stirred up a Web frenzy by showing a room full of reporters in Denver a brief clip of what he says is an alien peering into his window.
Clearly, this is no coincidence.
Many of the legions of UFO believers and spotters—whether driven by publicity, paranoia or hope—have taken a single suspicious photo. Some have reported an abduction or two. But for one man to have such a voluminous (and diverse) history of close encounters with nonhuman intelligence, you'd think Romanek had been chosen as Earth's unlikely ambassador to the stars. That, or he's coming out with a movie.
In what amounts to a bizarre new kind of viral marketing, the footage screened on Friday—to be included in an upcoming documentary about Romanek's experiences—is also part of a ballot initiative to create a commission that would formalize contact with aliens. The man heading that effort, 54-year-old Jeff Peckman, has a curious political track record running parallel to his extraterrestrial PR. In 2003, he campaigned for an initiative to reduce Denver's collective stress levels, using such measures as group meditation and the playing of sitar music in public buildings. But Peckman's efforts to promote Romanek's footage have been considerably more successful, garnering national headlines and an appearance on Larry King Live. And the hyperbole is frustrating the already combative cult of UFO followers, skeptics and believers alike.
"We saw this guy trying to pass off things that looked paranormal as something related to aliens," says Bryan Bonner, head of the Rocky Mountain Paranormal Research Society, which has been recreating Romanek's photos and videos for several years—to disprove him. That's because the same type of evidence once used by paranormal scientists to indicate the presence of ghosts is now being doctored by amateurs as proof of alien life.
Neither Romanek nor Peckman responded to requests for comment for this article, but their new footage—for now reduced to a single night-vision still image they've made public—and the ensuing fakes, headlines and hysteria have shed light on what researchers monitoring the field say is an increasing trend of hoax hype in a digital age.
The Watchdogs of Photoshopped Fame
Bonner and his team of investigators, who specialize in reports of haunted houses, actually saw the video months ago, when he says it was making the rounds in the UFO community as Peckman was garnering interest for a 4000-signature ballot initiative to start an Extraterrestrial Affairs Commission in Denver. "It sparked our interest, but he seemed like another nut off the street," Bonner remembered. "Then he says he has evidence."
Bonner assumed that the Romanek footage was that so-called evidence, and with Peckman's press conference preview on Thursday confirming this, Bonner's team put together a mock video of its own that night. To counter claims that it would have taken thousands of dollars for Romanek to create a convincing, blinking prosthetic creature, the investigators from Rocky Mountain Paranormal rented a dummy alien from a costume shop, then spliced together quick-and-dirty special effects to make its giant eyes appear to blink.
In a strange twist, Bonner's mock video has been embedded on various blogs and linked on forums, mistaken for the actual Romanek footage. But that's an increasingly common mistake when so much can be made to look real with even an amateur's desktop software. "The problem with any data—I don't care if it's a video, a photo, electromagnetic readings—it can be faked," Bonner says. "And because of the digital age, it can be faked easily."
One film, released in 1995 to some notoriety in the geekosphere, purported to show a military autopsy performed on an alien. More than a decade later, the filmmaker changed his story, claiming that the video recreated footage he had seen, which had degraded before he was able to gather the necessary funds to buy it. And a few months ago, an anonymous source released footage of another alien autopsy, although the corpse in question is a rubbery, toylike thing, roughly the size of a baby chimpanzee. No explanation has been provided for where the video came from, why the alien is so small, or why there's such an obvious edit before the creature's entrails are removed (they also change color). "Any evidence is only as good as the reputation of the group that gave it to you," says Bonner.
By that measure, Stan Romanek is a problematic source. The evidence he has presented since his first reported contact in late 2000 is full of red flags. One photo posted on Romanek's Web site shows what he interprets to be a UFO covered in bubblelike pods. The next UFO he encountered had a classic flying-saucer profile. Another one appears as a sphere with barely visible facial features. According to Bonner, Romanek has also tried to talk with aliens using the classic paranormal "Frank's Box" gadget, which is generally a modified car radio that picks up random snippets of speech from AM stations—often for attempted communication with the dead. Even less consistent are Romanek's personal encounters, which include mysterious wounds that glowed under a black light, a chair that spun on its own, and an ominous black silhouette moving through his home.
At Friday's news conference, according to a video on the Denver Post's Web site, Peckman deflected those inconsistencies by citing public sentiment—a majority of Americans do believe extraterrestrials exist—and saying the new footage would help push awareness for his alien oversight board in the local November election. "There's already quite a bit of information out there—there's momentum, there's support, and I believe it will pass," Peckman said. "I don't think it would pass today, because there's been too much denial of information, too much misinformation."
The Gadget-Built Currency of Conspiracy
In the sprawling community of hardcore extraterrestrial believers, footage like Romanek's is not only rare, but widely derided. Clark McClelland, a former Spacecraft Control Operator at NASA who claims to have seen extraterrestrials firsthand, called the Denver footage "a pathetic disclosure."
The central currency of this subculture is evidence of "orbs," unexplained glowing balls that appear only in photographs. James Randi, a professional magician and legendary skeptic, whose foundation is still offering $1 million for verifiable proof of the paranormal, receives a handful of orb photographs each week. "Most of the photos aren't fakes," he says. "These are just people who don't know how to operate a camera." The orbs themselves are not only easily explained, but even more easily replicated. "The majority are dust motes that are brightly lit. With an infrared camera they show up particularly well," Randi says. Even with a standard camera, spotters can create their own suspicious balls of light with a particulate that's close to the lens and properly illuminated by the flash.
Lens flare can also be easily misinterpreted for the presence of an orb, particularly when the apparent object winds up with something that could be described as a face. Laying aside the ridiculous engineering implications of a head-shaped spacecraft, there's nothing new—or mysterious—about seeing faces where they shouldn't be. "It's a condition we all have, called pareidolia," says Bonner. "It served an evolutionary purpose. When we were out in the bushes, trying to fend for ourselves, it meant we didn't get eaten by the big fuzzy thing trying to kill us before we killed it. We still have those instincts, but we don't know how to interpret it. So we look at clouds, or orbs, and we still see faces."
When they aren't deliberate hoaxes, the oddly shaped spacecraft that populate so many UFO shots are often just misinterpretations of digital artifacts. Tweaking an image in a program like Photoshop can only exacerbate things, as an object is either intentionally or accidentally crafted into a more intricate vessel—deeper shadows, a more metallic sheen, even a more distinct face. All of which can be—and has been—debunked or recreated by photographers and video experts.
But in both Bonner and Randi's experience, explanations and counter-evidence tend to fall on deaf ears. "They need what we call a ‘woo-woo solution,'" Randi says. "They resist all attempts to rationalize. They see the thing demonstrated for them, replicated for them, and they'll just shake their heads and smile—and walk away."
http://www.popularmechanics.com/science/air_space/4266921.html